Useless Stats on Who Will Buy the iPhone
It’s that infectious Apple marketing engine at work again. This time the Solutions Research Group has caught the bug by releasing a very nicely designed statistical layout on the type of people who
will plans to buy the US$499 iPhone. The interesting thing is, to date is nobody except Apple, has seen, played or used the real thing. Yet, if you belief the numbers, Apple has pulled off an amazing coup by getting these demographics to chase a dream.
We received a series of graphics from Solutions ResearchGroup showing the profile of people who are interested in buying the US$499 version of the Apple iPhone. The information comes from Digital Life America, SRG’s independent syndicated trend study. The results are based on an online survey of American consumers in May 2007 (1,230).
That my friends is the power of 360 degree branding. If we only could equally design products that has such a powerful consumer pull?
Via: Darla Mack