Why Want More When You can Have the Mediocrity Experience?
I just had to take a break from my busy proposals schedule to share this with you. This has to be the most meaningful viral marketing campaign I have ever seen because it hits so close to home to anyone who is in or interested in the creative field. I watched it twice just to absorb the content and laughed every time! Enjoy!
This quote is classic: “This car is an exact replica of another car!”
What would be interesting is that this becomes a guerilla movement, where buyers reject the over-styled, over-hyped, over-priced cars of today and just go for a functional solution. The “functional solution” space in the automobile industry is rarely explored as it is not as sexy, but it could be an innovative business possibility.
Check out the rest of the videos at their campaign site: 2011 Mediocrity. Oh man, now I really want one to trash and not care about getting dinks on the door!
Hat-tip to Alain for the link.