Designing a better world.

We are a Design Led Innovation Consultancy passionate in using Design Thinking to make people’s lives better.
We transform deep ethnographic (human) research into innovative business strategies and solutions that span products, services, processes, and cultures.   
1) Deliver Insights into Customer Behaviours
2) Design Innovative Business Models
3) Prototype Radical Customer Experiences and Service Design Solutions
Learn more

Our Clients

The business strategy innovation project helped us understand that we need to change the way we do business — process staff, customer service, system and competition – and come up with a strategy to address hurdles we face and the different opportunities that we have.

Wendy Tan

Founder and Director of Josiah Montessori

It was an intense DT journey which got our stakeholders thinking and opened up to many new ideas…the experience map for our customers at the new campus will provide a useful reference point in the design of the campus. 

Vivienne Tan

Manager, Campus Design Team at Devan Nair Institute

I find the sessions invigorating. It is very fresh!  They (Design Sojourn) keep us on track, which I think is the most integral part of this process.

Imran Mohamad

Director of Operations at Playeum Ltd

Latest Case Studies

What We Do

  • Business Model Innovation
  • Design Business Models
  • Design Strategy and Management
  • Organisation Transformation

Learn more

  • Custome Experience (CX) Design
  • User Experience (UX/UI) Design
  • Service Design
  • Industrial Design

Learn more

Brand and Ethnographic (Human) Research
  • Brand Audits
  • Customer Audits
  • User Observation & Interviews
  • Focus Groups

Learn more

Design Thinking Workshops & Seminars
  • Introduction to Design Thinking Workshops & Bootcamps
  • Design Thinking Hack-a-thons & Make-a-thons
  • Design Thinking Masterclass for Innovators
  • Design Thinking Mentoring and Coaching for Executives

Learn more

Enterprise Singapore (ESG) Grant Programs

We are an Enterprise Singapore (formally Spring) recognised Service Provider for the following grants:

  • CDG: Business Model Transformation (BMT)
  • CDG: Service Innovation

Learn more