In a two-year journey, Design Sojourn helped Exploit Technologies Pte Ltd (ETPL), the technology commercialisation arm of A*Star, explore and package their technologies into meaningful and commercially successful solutions.

After the programme’s initial kick-off to establish an innovation baseline, Design Sojourn conducted deep ethnographic research on Josiah’s customers (both young and old) and their employees.

Through findings and insights gained from extensive in-depth research with stakeholders and co-creation workshops, a new business and brand strategy was synthesised for Dulux to differentiate itself as a brand.