Designing a better world.

We are a Design Led Innovation Consultancy passionate in using Design Thinking to make people’s lives better.

We transform deep ethnographic (human) research into innovative business strategies and solutions that span products, services, processes, and cultures.

We:

1) Deliver Insights into Customer Behaviours

2) Design Innovative Business Models

3) Prototype Radical Customer Experiences and Service Design Solutions

Our Clients

The business strategy innovation project helped us understand that we need to change the way we do business — process staff, customer service, system and competition – and come up with a strategy to address hurdles we face and the different opportunities that we have.

Wendy Tan

Founder and Director of Josiah Montessori

It was an intense DT journey which got our stakeholders thinking and opened up to many new ideas…the experience map for our customers at the new campus will provide a useful reference point in the design of the campus.

Vivienne Tan

Manager, Campus Design Team at Devan Nair Institute

I find the sessions invigorating. It is very fresh! They (Design Sojourn) keep us on track, which I think is the most integral part of this process.

Imran Mohamad

Director of Operations at Playeum Ltd

Latest Case Studies

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Business Strategy and Innovation
Design and Ethnographic Research
Design Thinking Consulting
Design Thinking Mentoring
Design Thinking Workshops
Experience and Service Design
Process Improvement

What We Do

BUSINESS INNOVATION PROGRAMME (STRATEGY)

Business Model Innovation
Design Business Models
Design Strategy and Management
Organisation Transformation

BUSINESS INNOVATION PROGRAMME (TRANSLATION)

Custome Experience (CX) Design
User Experience (UX/UI) Design
Service Design
Industrial Design

Brand and Ethnographic (Human) Research

Brand Audits
Customer Audits
User Observation & Interviews
Focus Groups

Design Thinking Workshops & Seminars

Introduction to Design Thinking Workshops & Bootcamps
Design Thinking Hack-a-thons & Make-a-thons
Design Thinking Masterclass for Innovators
Design Thinking Mentoring and Coaching for Executives

Enterprise Singapore (ESG) Grant Programs

We are an Enterprise Singapore (formally Spring) recognised Service Provider for the following grants:

CDG: Business Model Transformation (BMT)
CDG: Service Innovation