The research findings culminated in a 2-day co-creation workshop with the Singapore and Indonesia team, where they worked together to define the new Everbest through:
- Aligning company vision, mission and positioning
- Understanding and shaping internal culture
- Creating a new brand persona
- Identifying key customer personas and their needs
- Brainstorming solutions
Based on the research and workshop discussion, &Larry is in the midst of developing the new brand strategy and concepts.