There is no such thing as a Gphone
Introducing the Android Open Platform for Mobile Devices
Android is the first truly open and comprehensive platform for mobile devices. It includes an operating system, user-interface and applications — all of the software to run a mobile phone, but without the proprietary obstacles that have hindered mobile innovation. We have developed Android in cooperation with the Open Handset Alliance, which consists of more than 30 technology and mobile leaders including Motorola, Qualcomm, HTC and T-Mobile. Through deep partnerships with carriers, device manufacturers, developers, and others, we hope to enable an open ecosystem for the mobile world by creating a standard, open mobile software platform. We think the result will ultimately be a better and faster pace for innovation that will give mobile customers unforeseen applications and capabilities. Via: Google Blog
Together with Open Social , Google has cleverly moved their game onto a very strategic level. Rather than working and getting the nuts and bolts of an interface or “end product” (ie the Debunked Gphone) to work, they focused on creating a system and moved into owning an infrastructure. They let the other people down the food chain (ie the Social Network sites) worry with the consumers.
In the bygone era, Infrastructure used to be Water, Power, Telecommunications, Sewerage etc (kidding), but on the Internet Google has defined their own. The amazing thing is Google can do this only because their business model and revenue stream comes from a different place. I don’t think any other company would be able to create Open Social or Open Hand Set Alliance if they needed it to make money. The business environment is changing and traditional business practices need to be re-invented. What can we learn as Designers? Try to get as high up the food chain as possible.
Check out the Andriod at the Open Handset Alliance.