We are a Design Led Innovation Consultancy that believes design can make people’s lives better.

We transform deep ethnographic (human) research into innovative business strategies and solutions.

We Facilitate Engaging Co-Creation and Design Thinking Workshops.

We Prototype, Test and Validate Service Design Ideas.

We Bring Innovative Experiences to Market.

About

We are a Design Led Innovation Consultancy that believes design can make people’s lives better.  We transform deep ethnographic (human) research into innovative business strategies and solutions.  We deliver:

1) Insights into Customer or Stakeholder Behaviors

2) Business Strategy and Innovation

3) Experience and Service Design Solutions

 

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From The Articles

  • Is Your Business Ready for Innovation?

    Some of you might be familiar with the Diffusion of Innovation. It is a theory that seeks to explain how new ideas and technology spread and is typically used to explain consumers’ adoption of technology. Through our course of work, we’ve come to realise this...
  • What is Design Worth? A Masterclass on Design’s Value

      Our partners Methodology.sg is running an awesome Masterclass workshop called: DESIGN LEADERSHIP: How to Identify and Communicate the Value of Design. Details as follows: Design as a Strategy is the next big thing. Enlightened companies such as Apple, Dyson and PepsiCo have bet on Design and...
  • Fighting the Status Quo

    Many of us, stuck in the trenches of Design Thinking, have to challenge the status quo. We have to convince, cajole, or fight with people to effect change.  Change goes against established Orthodoxies or cultural norms, thus you would have likely heard a lot of: "Son,...

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Next event

  • What is Design Worth? A Masterclass on Design's Value

    Design Leaders Robb Ziegler & Deb Mrazek will teach you how to Assess and Express the Value of Design.

    Date: 9 – 10 March 2017
    Time: 9.00am – 5.30pm
    Venue: National Library Building


    Register Here

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