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February 2, 2010 In Industrial Design

Girls can now Go Standing Up!

The GoGirl Female Urination Device allows women to go standing up, thus avoiding annoying pitfalls like heavy clothing, dirty bowls, grassy environments or creepy crawlers etc. ...

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August 25, 2007 In Industrial Design

Singapore Girl: One of the Amazing Brand Icons of our Time

Wallpaper Magazine has done a nice write up on the history of the Singapore Girl and her fashionable Sarong Kebaya uniforms. A true design classic that embodies all aspects of the Singapore Airlines brand, in fact, I would go as far as to...

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Design Process

The Design Thinking Process Paradox

Designers or Design Thinkers often like to think that they require a certain level of “freedom” to allow their creativity…

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designsojournDesign Sojourn@designsojourn·
November 28, 2019

What about: Spend some time with your potential customers to understand what really makes them tick?

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