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January 18, 2010 In Industrial Design

Transforming Business Cards into Weapons of Destruction!

Bryce Bell, a Mechanical Engineer from Oklahoma, is another Engineer that has a soul of a Designer. I love these guys! He shares, on his website Cardnetics, his 2 crazy transformable business card...

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May 7, 2007 In Design Leadership

The Most Innovative Companies of 2007

BusinessWeek has just featured the world's 50 most innovative companies. Apple has topped the list for the 3rd year running, owing its successes to iPod - the icon of design. This shows the importance of design in business innovation. Some of the Asian companies...

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Design Process

The Design Thinking Process Paradox

Designers or Design Thinkers often like to think that they require a certain level of “freedom” to allow their creativity…

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designsojournDesign Sojourn@designsojourn·
November 28, 2019

What about: Spend some time with your potential customers to understand what really makes them tick?

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