Modu's Modular Mobile Phones

Image collage from Modu
Recently we covered Bug Lab’s modular mobile phone, where it was essentially a CPU “brain” that you can attach modules that you would purchased as you require it. Modu’s modular mobile phones takes this same concept but looks at it from another point of view. They start with a fully functional “brain” unit, and you then buy sleeves or what Modu calls “Jackets” which you slide the modular phone brain into it.
These “Jackets” allow frequent changes when ever you need it, and no doubt will be styled and sold as fashion accessories. Therefore with a flick of your wrist, you can have increased and customised functionality based on your requirements. These “Mated” devices could be digital content players, digital cameras, gaming consoles, business machines, Teen chat boxes and even desktop radios probably with News or Blog RSS feeds.
Honestly I am undecided on which strategy and approach is better, though I am leaning towards Bug Lab’s approach. The Bug Lab’s product strategy is more on a Lego building block level which is more efficient but could be slightly more technical and difficult to use. On the other hand, Modu’s feels higher up the food chain and is more like a Hub that can jump in-between products. My guess is Modu would be easier to use, though the product cost would be significantly higher (eg. doubling up of displays on both the “Brain” and “Jacket”). Regardless it looks pretty promising, even though the Modu seems to be in the concept phase. I look forward to the product launch, which is expected to be in Q4 2008.

  • Banan

    March 25, 2008 at 12:22 am Reply

    Nice. thanks for the post:)

  • Fubiz

    March 3, 2008 at 11:43 pm Reply

    Beautiful selections of phones

  • Jim Rait

    February 24, 2008 at 12:29 am Reply

    Which means both strategies are valid but in terms of high growth it could be that Modu has the edge as their consumer niche is likely to be much larger than Buglabs,,, but maybe thay could turn the best open ‘lego’ solutions into refined products for the larger market over the chasm…. so the strategy is therefore to use their ‘lego’ pieces as platforms to explore and discover latent needs which they can turn into winning products.

  • Jim Rait

    February 23, 2008 at 6:26 pm Reply

    Isn’t buglabs more ‘geeky’ and Modu’s approach more consumer? i.e each side of Geoffrey Moore’s chasm.

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