Pointless to Treat the PC and Tablet as Separate Markets
The frame of tablets stealing PC market share might not make sense much longer. Even if it doesn’t soften the sting for fading makers of desktops and laptops, industry observers like Mikako Kitagawa, the Gartner analyst who worked on its report, are just waiting for the day when they can stop treating the two as distinct markets. “If you look at the consumers,” she says, “they don’t look at ‘I’m going to PCs’ or ‘I’m going to use tablets.’ They are going to buy whatever is available for them and what is convenient for them.”
To a consumer, it is all about computing. It will likely be not one or the other, but both devices in every household. The choice of form factors will instead be a reflection of the type of activity that will be required of the device.