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December 24, 2010 In Articles

Thoughts and Insights on the New MacBook Air (2010)

MacBook Air 2010 Taper My decision to buy a new 13" MacBook Air (2010) was quite an arduous one. I went through rounds of intensive research before I decided to take the plunge....

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October 7, 2010 In Industrial Design

Coverage of the TRANSMISSION: EXPERIENCE 2010 Exhibition

Transmission: Experience 2010Sorry this post comes a little late. I was invited last Thursday to a VIP preview of the Transmission: Experience 2010 exhibition, a creative outlet for students to explore "...

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February 14, 2010 In About Design Sojourn

Happy Lunar New Year!

Tiger Dolls by Choo Yut Shing I would like to wish all Design Sojourn readers a prosperous, healthy and happy Chinese New Year! Gong Xi Fa Chai and may the year of the Tiger bring you and your family bountiful blessings....

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Design Process

The Design Thinking Process Paradox

Designers or Design Thinkers often like to think that they require a certain level of “freedom” to allow their creativity…

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designsojournDesign Sojourn@designsojourn·
November 28, 2019

What about: Spend some time with your potential customers to understand what really makes them tick?

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