Articles Archives - Design Sojourn

September 5, 2023 In About Design Sojourn, Articles, Design Leadership

ESC and Design Sojourn’s Innovating for Sustainability Programme Offers Grant Support for Singaporean Companies

ESC, the leading sustainability consultancy in Asia, and Design Sojourn, a renowned design thinking and innovation consultancy, have partnered to launch the Innovating for Sustainability Programme (ISP). This new programme aims to help Singaporean companies capture new innovative business opportunities and enhance their capabilities in

November 9, 2022 In Articles, Design Leadership

Fintech uses Design but not in the way it should

I was honoured to be invited last Friday (4th Nov 2022) to speak at the Singapore Fintech Festival's Talent Pavilion organised by our partner WSG (Workforce Singapore). I shared why Fintech needs Design. But before I get into that, let me share a few of

August 10, 2022 In About Design Sojourn, Articles, Design Leadership

Lens International Design Conference 2022 Keynote: Redesigning Design

I am honoured to be invited by Shih Chien University College of Design to give a keynote speech during their Lens International Design Conference 2022 on January 7th 2022. In the conference The Lens, design is interpreted as a multi-perspective lens that transforms all elements in

October 22, 2021 In Articles

How to Work From Home as a Designer

If you have been working from home the past year or so, you are not alone! As you know, since the Covid-19 pandemic erupted, remote working has started to become a norm (due to safe management measures to mitigate the risk of wide-spreading the virus). You

August 14, 2018 In Articles, Design Leadership, Design Process

What is the Difference Between Lean and Design Thinking?

I get this question a lot. The next question after that would be: "aren't they all the same?" I decided to post this question on my twitter feed just to see what you all thought. Thanks for the great replies! Apples and oranges. Lean and agile are methodologies for

August 14, 2018 In Articles, Design Leadership, Design Process

2 Approaches to Design and 4 Rules for Understanding Humans

I get this all the time. Whenever we talk about Design Thinking's user-centered approach to finding opportunities and understanding your customer better, someone always reminds me that one of the worlds most successful company (in my humble opinion), Apple, does not do market or user research. Similarly,

July 10, 2018 In Articles, Design Leadership, Design Process

Design Thinking Singapore’s Future: What is Holding Us Back from Change?

A few weeks ago, the Prime Minister of Singapore, Mr. Lee Hsien Loong said: "Good design thinking was a key reason for Singapore’s successful journey from a third world country to first, and it will be critical in the country's future transformation…” Indeed, Singapore is where

February 23, 2017 In Articles, Design Leadership

Is Your Business Ready for Innovation?

Some of you might be familiar with the Diffusion of Innovation. It is a theory that seeks to explain how new ideas and technology spread and is typically used to explain consumers’ adoption of technology. Through our course of work, we’ve come to realise this

October 30, 2015 In Articles

(Re)building Trust in the Healthcare System

Earlier this month, it was reported that 22 patients in a renal ward of the Singapore General Hospital (SGH) have been infected with the deadly hepatitis C virus. 4 have since died. The current prognosis is that it was likely due to cross-contamination

April 4, 2015 In Articles

12 Thoughts on Implementing Design Thinking in Your Organization

A few simple observations on how you can implement Design Thinking in your or any organization large or tiny. These observations have been validated time and time again during my continual involvement with this activity.

May 27, 2014 In Articles

Is Good Design Making us Stupid?

Jeremy Keith writes: Convenience. Ease of use. Seamlessness. On the face of it, these all seem like desirable traits in digital and physical products alike. But they come at a price. When we design, we try to do the work so that the user doesn’t have to.

August 28, 2013 In Articles

Get your Elevator Pitch right for your Design Strategy to Work

In a rare interview with Fastcompany, CEO Dietrich Mateschitz shares his thoughts about what Red Bull is all about.

What Red Bull stands for is that it “gives you wings…,” which means that it provides skills, abilities, power etc. to achieve whatever you want to. It

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July 19, 2013 In Articles

Business Design Toolkit

BDT-at-AIS
Our Design Led Innovation client consulting or facilitation sessions often involves a business diagnostic activity, that is split into something I fondly call: hard and soft diagnostics. A hard diagnostic, aptly called as it covers hard financial numbers,

April 9, 2013 In Articles, Design Leadership, Design Process

Anthropology of Television

The following guest post is written by Maurice McGinley, a friend and former colleague at Philips Design. While some of the points might be a little outdated, this post showcases a methodology of Design Research and Design Led Innovation that is practiced in companies

November 15, 2012 In Articles

This is NOT the End of Apple

Since the recent keynote by Tim Cook (October 2012), there has been a media furor on how it is going to be the end of Apple, or that Apple after Jobs

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September 14, 2012 In Articles

Apple vs. Samsung: A sign that the Dynamics of the Consumer Electronics Industry is Changing

I was not going to blog about the big Apple vs. Samsung IP battle, as in my view IP and patent battles are only for organizations with deep pockets and that the money used to pay

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August 7, 2012 In Articles, Entrepreneurship

7 Things Small Businesses can Learn from the Sparrow Sellout

People loved Sparrow, a clean and simple Gmail client for the Mac and iOS. But nobody knew by how much until they sold-out. The internet was just a buzz with unhappy people, myself included.

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July 6, 2012 In Articles, Industrial Design

Thoughts on the Nokia Lumia 900

Click on the image for a larger view. I've written before about how excited I am about the merger between Microsoft and Nokia. More so when the folks from Fleishman-Hillard kindly invited me to

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May 29, 2012 In Articles

Design Manifesto 2012

When Tim Brown said that ”design is getting big again”, he meant that Design is moving (or has moved, in my humble opinion) from a form giving exercise and into the boardroom where is have become

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May 21, 2012 In Articles

Presentation Skills I Learnt From Pecha Kucha

I was shocked how hard it was preparing for Pecha Kucha Night. Even after seven iterations, I was still not done! Despite being a seasoned presenter, Pecha Kucha was a brand new experience and

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