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October 23, 2008 In Articles

A Designer's Secret Weapon: Active Listening

Image Source: Listen to ME! One of the key skills I noticed great designers have is the ability to engage in Active Listening. I was lucky. I managed to pick up this skill 6-7 years ago in a training seminar and it has been vital in...

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Design Process

The Design Thinking Process Paradox

Designers or Design Thinkers often like to think that they require a certain level of “freedom” to allow their creativity…

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designsojournDesign Sojourn@designsojourn·
November 28, 2019

What about: Spend some time with your potential customers to understand what really makes them tick?

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