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February 4, 2009 In Designing Designers

Chris Bangle quits BMW!

Chris Bangle has left the building and its all over the Auto blogs and news websites! The fans are sadden, and the critics are cheering. Hmm...

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January 29, 2009 In Designing Designers

Get Out of Your Comfort Zone

Probably the thing that irks me the most [in car design] is when I see this repetition of the known, because it shows people have comfort zones that are too tight to themselves and they’re really afraid to walk out of those. And then somebody...

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June 12, 2008 In Industrial Design

GINA – Awesome BMW Fabric Car

Image via Core 77 This is probably all over the place by now. But frankly, not only am I impressed with the final result, I am ecstatic over BMW sharing their design philosophy which I...

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Design Process

The Design Thinking Process Paradox

Designers or Design Thinkers often like to think that they require a certain level of “freedom” to allow their creativity…

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designsojournDesign Sojourn@designsojourn·
November 28, 2019

What about: Spend some time with your potential customers to understand what really makes them tick?

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