February 5, 2010
In
Design Leadership
User Centered Innovation is Dead
With a cheeky little link to Tom Kelly's The Art of Innovation, Roberto Verganti (author of Design Driven Innovation) suggests in not so many words that User Centered Innovation, IDEO's claim to fame, is dead.
It is time for a long overdue update on my Spaces for Ideas Project. This time I like to share with you the brand that I am building for this