14 Comments
  • Chad V

    February 4, 2010 at 7:42 am Reply

    Looking good, thanks for sharing this process. It’s really interesting and given me a good insight into the industry. One thing about the logo is when I first read it I couldn’t tell what it said right away when it was a bigger size. The last version in the post I could read no problem so maybe some more separation between the SPACES and for? Other than that great work!

  • Chris

    February 4, 2010 at 9:33 am Reply

    The sketchpad is what I usually use also. its just eh quickest way to get your ideas out. I really enjoyed seeing this process hashed out. And as @Chad V said, it gives good insight into the industry. As far as letter vs icon/symbol Typographic logos are just more effective and more common in my opinion, and for your brand you seemed to hit the nail on the head. Personally I prefer the gray to the black, it just pleases my eye more, but that’s just me. Overall I think it turned out great, and way to maximize your budget. Looking forward to more.

  • Shang Lee

    February 4, 2010 at 1:06 pm Reply

    Thank you for taking the time to post the process here. It’s really great to see something in the making. I do like the positive / negative play. But clean look works well as well. Hope to see the final product soon!

  • b

    February 4, 2010 at 10:51 pm Reply

    I like the logo, and it was beautiful watching the process.
    There is something about the spaces between the letters of “spaces” that I think I would like to try. As it is now, it looks to me a little bit as if the letters “Ss” are “boxing” the word “pace” (continuing with the boxing idea you brought from the process). If I were you I would check the distances between the letters, or maby it’s just the feeling that the C and the E are more separate than the others.
    Well, sorry, I’m being a little bit obsessive! But the logo works for me! congratulations.

  • s samuels

    February 4, 2010 at 11:02 pm Reply

    I love your blog and enjoy seeing how you are incorporating the brand essence into the development of the product. However, I think you are missing the main a point that is core to your brand. That is to say, all sketchbooks are spaces for ideas, yours is distinct in that it enables there to be more space, for bigger ideas so to speak. It unfolds into more, it expands, lets the arm move. Perhaps these (or similar qualities) a should be more central to your brand.
    The expansive nature of your project makes me think of names that better describe what it is. For example:
    -unfoldio
    -space mat
    -expandepad
    -sketchplus (sketch+)
    -less is more / less becomes more (more like a tagline?)
    To one first approaching your sketchbook on a shelf next to a moleskin, how does the name “Space for Ideas” tell that it unfolds? It seems that this added ability is what needs to be communicated at first glance and would make me reach for your sketchbook over others.
    Keep going! I love the idea!
    Ss
    PS: I want one…

  • Clayton Shumway

    February 5, 2010 at 2:01 am Reply

    Great post! Small businesses often overlook the importance of branding, and you’ve done a great job at showing how involved it can be. Final logo is great! Clean and clever play on words.

  • Travis

    February 5, 2010 at 2:44 am Reply

    Loving watching the process of this, and I like the direction as well. I do have to agree with b, as it looks like PACE is being frames by an S on both sides. If the spacing is the same, then I suggest you adjust the kerning until it looks natural (it’s something a typographer has to do every day).
    I’m looking forward to the end product.

  • billy

    February 5, 2010 at 3:28 am Reply

    I love the idea, and thank you for sharing your process! I’m actually doing a similar excercise at the moment for a product I’m developing. Just wondering if you considered changing to something shorter, like “Idea Spaces”? (the “for” feels a little bit extra to me.) This might offer more room to play with your logo concept… 😉

  • DT

    February 6, 2010 at 10:00 am Reply

    Hi All,
    Thanks so much for the feedback! Just on a side note, I’m not a professional graphic design or a typographer. I’m an Industrial Designer. So sorry if it looks like I’m in the industry, I’m not, and please also excuse the imperfections. My typographic eye is not fully “trained!”
    @chad v, @chris, @shang lee, @clayton, @travis – Thanks for your kind feedback and please keep in touch?
    @b – Thank you for the critique! You are quite right. I think it could also be that the width of each character is quite different. I may go with one of the other directions where each character is of equal width. Back to the drawing board for more tweaking this weekend.
    @S Samuels – Steven, thanks for the feedback and great suggestions in names. I’m loving Unfoldio, can I use it? Oh one more thing though, Spaces of Ideas is not a brand for this book in particular, it is a brand for a range of sketchbook and notebook products I am developing. I have in the works about 5 different designs for this brand. However I’ll might use Unfoldio as a descriptor for this specific sketchbook. If I do, I’ll send you a free sketchbook! 🙂

    @billy
    – Thanks for that suggestion, I’ll think about it this weekend when I’m tweaking the logo!

  • Emmanuel Gilloz

    February 7, 2010 at 12:33 am Reply

    Always love to see the process.
    Even if the brand logo it’s not directly related to the product, the idea to illustrate space using letterspace is great!
    Reading “unfoldio”, I saw “dio” (not far from “dia”, day in Spanish)-> diary, and thought “unfoldiary”, or other unfold+”d-thing” name…
    Looking forward to see the complete range 🙂

  • Spaces for Ideas – a Brand critique

    March 18, 2010 at 10:48 am Reply

    […] 3) Spaces for Ideas: The Brand […]

  • Kevin Garcia

    March 18, 2010 at 11:13 am Reply

    Hey D.T.
    Great process! I love the final image you arrived at. I do agree with some of the critiques above, but not necessarily with the solutions presented. I went ahead and wrote a critique over on my blog so you could look at the result visually:
    http://bit.ly/dk68st
    Hopefully this is useful 🙂
    (Looks like your blog auto-picked the post as an incoming link. Cool!)
    Cheers!
    -Kevin

  • jeffery B.

    March 20, 2010 at 5:34 pm Reply

    Uh, just so you know, even though you’re a bit past the survey, research, discovery and data collection portion of the design process -Moleskine has long made a pocket sketch line of notebooks with extremely thick pages (80 pages at the same thickness as the normal 192 pages). I even sometimes use felt tips and they don’t bleed through, where if I did the same with the thin, flimsy 192 page moleskine, felt tip would have probably bled straight through 5 pages.)

  • Manik

    October 20, 2010 at 4:19 pm Reply

    I love the idea. Nice to see the process of making. Why don’t you create some contrast between the foreground and background letters to create differences. May be it will look more impressive.
    Love the concept. Thanks for sharing.

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