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October 8, 2020 In Design Clarity Podcasts, Design Leadership

Designing Clarity 03 – Did Apple just Disrupt Healthcare?

Did Apple just disrupt Healthcare?  More specifically, Health Tech? I would say Healthcare is one of those industries ripe for innovation disruption.  It is a mature industry lead by large slow-moving organisations, that have been around forever.  They have built their equivalent of the Great Wall...

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August 14, 2018 In Articles, Design Leadership, Design Process

What is the Difference Between Lean and Design Thinking?

I get this question a lot.  The next question after that would be: aren't they all the same?  I decided to post this question on my twitter feed just to see what you all thought.  Thanks for the great replies! Apples and oranges. Lean and agile are methodologies for...

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August 14, 2018 In Articles, Design Leadership, Design Process

2 Approaches to Design and 4 Rules for Understanding Humans

I get this all the time. Whenever we talk about Design Thinking's user-centered approach to finding opportunities and understanding your customer better, someone always reminds me that one of the worlds most successful company (in my humble opinion), Apple, does not do market or user research. Similarly,...

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August 7, 2018 In Design Leadership

Zero to One: Find a Niche and Own it!

I really like Zero to One by Peter Thiel.  So much so, that I'm slowly reading it chapter by chapter to internalize the information. If you are interested in how game-changing strategies behind new products and services are conceptualized, this book is for you.  I particularly like his...

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July 10, 2018 In Articles, Design Leadership, Design Process

Design Thinking Singapore’s Future: What is Holding Us Back from Change?

A few weeks ago, the Prime Minister of Singapore, Mr. Lee Hsien Loong said: "Good design thinking was a key reason for Singapore’s successful journey from a third world country to first, and it will be critical in the country's future transformation…” Indeed, Singapore is where...

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February 23, 2017 In Articles, Design Leadership

Is Your Business Ready for Innovation?

Some of you might be familiar with the Diffusion of Innovation. It is a theory that seeks to explain how new ideas and technology spread and is typically used to explain consumers’ adoption of technology. Through our course of work, we’ve come to realise this...

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August 11, 2016 In Design Leadership

Fighting the Status Quo

Many of us, stuck in the trenches of Design Thinking, have to challenge the status quo. We have to convince, cajole, or fight with people to effect change.  Change goes against established Orthodoxies or cultural norms, thus you would have likely heard a lot of: "Son, this...

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August 3, 2015 In Design Leadership

Is this the End of Windows?

Great article by Benedict Evans who shares a lot of good information on why Microsoft is going to die. The apps that people want on smartphones are not being written for desktop Windows anyway. Uber doesn't have a desktop Windows app, and neither does Instacart, Pinterest...

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July 15, 2015 In Design Leadership, Designing Designers

The Most Important Skill All Design Thinkers Must Have

Connecting the Dots Photo Source: Flickr It is the ability to identify patterns of insights and "connect the dots" in a meaningful way. ...

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July 7, 2015 In Design Leadership

Dealing with Feedback

150706.creativecritics-550x402 Tom Fishburne shares a pretty funny comic on how to give and receive feedback. While this is from a Marketing standpoint, we can (as designers) also learn from this....

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November 21, 2014 In Design Leadership

When is Design Led Innovation Not Right for You?

We always want the best for our clients, so one of our key business tenets is teach our client's to fish. You know the old saying, "give a man a fish and you feed him for a day; teach a man to fish and you feed...

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November 6, 2014 In Design Leadership

Implementing Design Thinking 4: It is a Full Time Activity!

This happens all the time. After a game-changing workshop, where a whole host of innovative ideas underpinned by ethnographic research get plotted on an actionable plan, I call back a few months later to find out that...

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August 25, 2014 In Design Leadership, Industrial Design

Using Design to Build a Great Brand

Robert Brunner (the man more commonly known as the person who hired Jonathan Ives) has achieved something that I always hope to achieve with the clients I work with. He has helped a fledging company build an awesome brand and thrive in a competitive market thought...

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June 12, 2014 In Design Leadership

Disruptive and Incremental Innovation go Hand in Hand.

If you disrupt and can’t sustain, you don’t win. - Gary Pisano Gary Pisano, in his article: In Defense of Routine Innovation, argues that the world is so caught up with disruptive innovation that we forget that most of the profit from innovation "does not...

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May 16, 2014 In About Design Sojourn, Design Leadership, Design Process, Industrial Design

Next to the Skin Technology Showcase: The Process



As you may know from our last post, we worked with ETPL (the technology transfer arm of the Agency for Science, Technology and Research in Singapore) to develop 10 wearable prototypes for the Next to the Skin Technology Showcase. What was notable...

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April 25, 2014 In Design Leadership

This is why Large Corporations need to INNOVATE or DIE

In the recent months two significant technological driven disruptive events have happen that could bring about the downfall of two of Singapore's largest corporations. Singtel, or Singapore Telecoms, is the first and biggest Telco (they own all the infrastructure) and Comfort one of the...

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April 8, 2014 In Design Leadership

No One Really Cares About Your Great Idea

I stumbled over a great Q&A over at Quora. Someone asked about what to do with their great ideas and inventions so that they won't get cheated. I've decided to reproduce the question here and the answer by Jimmy Wales, founder of Wikipedia,...

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February 19, 2014 In Design Leadership, Industrial Design

Can we fall in love with our computers?

Her-with-Theodore-Twombly-on-red-movie-poster-wide We don't talk a lot about movies at Design Sojourn. Maybe we should? Renowned futurist Ray Kurzweil, also a Googler working on machine learning and voice processing, reviews the latest Spike Jonze movie Her. Predictably...

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February 6, 2014 In Design Leadership

Nimble Design Firms should Do Good

So it seems that Frog's Chief Creative Officer, Mark Rolston, has left to start Argo a "new type" of design firm that is a hybrid mix of design agency, incubator and product development group. With argo, Rolston is looking to create a nimble design group that...

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November 11, 2013 In Design Leadership, Design Process, Designing Designers, Industrial Design

Beyond Design : Explorations Towards a New Practice of Design

brian-ling-workshop1104-01-small I thought you might like to know that I've been invited by my friends at the Shih Chien University Industrial Design Department to conduct a workshop to explore the future of the Design Practice and the...

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About Design Sojourn

We are Hiring Experience Designers and Design Thinkers (2021)

Design Sojourn is a proven Design Led Innovation Consultancy passionate in radically transforming lives.  We are growing our team in 2021!…

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designsojournDesign Sojourn@designsojourn·
February 18, 2021

Excited to be facilitating the #designthinking 101 workshop in this first session! Come join our Design Director @brianling sharing the basics of how to take a human centred approach to problem solving. https://t.co/6Xw8bcZ2Ph

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