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July 15, 2009 In Industrial Design

Better Surfboard Designs!

thomas-mayerhoffer-surfboards Thomas Meyerhoffer, a former designer at Apple, did what any designer would do when he was not happy with a product. He created his own. In Thomas' case it was his love for surfing and...

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September 24, 2008 In Designing Designers

Designers must Develop Critical Insight

Image source: Insight One of the key factors I noticed in any successful product and/or design, was that the product's designer had some kind of critical insight. It is this "ah-hah!", this "Wow!", this "Eureka" moment that can turn any design into a great one. It...

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Design Process

The Design Thinking Process Paradox

Designers or Design Thinkers often like to think that they require a certain level of “freedom” to allow their creativity…

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designsojournDesign Sojourn@designsojourn·
November 28, 2019

What about: Spend some time with your potential customers to understand what really makes them tick?

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