Better Surfboard Designs!

thomas-mayerhoffer-surfboards Thomas Meyerhoffer, a former designer at Apple, did what any designer would do when he was not happy with a product. He created his own. In Thomas' case it was his love for surfing and

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Designers must Develop Critical Insight

Image source: Insight One of the key factors I noticed in any successful product and/or design, was that the product's designer had some kind of critical insight. It is this "ah-hah!", this "Wow!", this "Eureka" moment that can turn any design into a great one. It

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