January 16, 2014
In
Design Process
Moving from Customer Journeys to Customer Engagement
I'm sure we are all familiar with customer journey maps or experience maps. It is a great tool to visually map out the different touch-points a customer experiences when he engages a service or product. The main premise of an experience...
Journey map by Evan Litvak. A fresh look at a visualization of a circular repeated journey.
Kim Cullen, from Adaptive Path, recently shares their process in teaching Journey Maps at Workshops. Their process was adapted from Jamin Hegman and Jared...