The Definition of a Customer Touch-point

This has to be one of the best definitions of the term “customer touchpoint or touch point” I’ve seen:

The marketer’s erogenous zone. An interaction between a business and a customer.
Executives who walk a mile in customers’ shoes before racing to “improve” relationships with big ideas tend to be more sensitive to crucial touch points.

Meant as “tongue in cheek”, but a very accurate description for an overused and often misunderstood term.

2 Comments
  • JIKO

    August 7, 2013 at 11:27 pm Reply

    Great Quote!! I’d like to share it..

  • Miki Librus

    August 11, 2013 at 7:45 pm Reply

    Nice quote indeed.
    In my opinion the problem is that as you (as business owner) reach more clients , the relationship won’t stay as intimate as it was when you had only one or two clients.
    Any big company I know , like: Cables companies or cellphones companies , are working on inventions , etc. while they should focus more on clients.

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