What can Design do for Business Innovation?

The UK Design Council has produced a nice little video interview with the likes of IDEO's Paul Bennett and Professor Roberto Verganti (of Design Driven Innovation fame) sharing their thoughts on what is design and what design can do for businesses. <iframe src="http://player.vimeo.com/video/12819375?title=0&byline=0&portrait=0&color=ffffff" width="521" height="293"