retail Archives - Design Sojourn

February 7, 2013 In Design Leadership

Showrooming is Why the Retail Business needs Design Thinking

I chuckled at Tom Fishburne's Showrooming cartoon, partly because it was funny, and partly because it was so true. I do that all the time in bookstores; flip through the hardcopy and then buy the ebook. Unfortunately

October 8, 2009 In Design Leadership

Customer or Consumer, Who are You really Designing for?

Many of us have been taught in design school to be very user focused when seeking design solutions. However if you have been in the industry as long as I have, there is this insidious sickness that tends to influence this fundamental approach we

May 4, 2009 In Designing Designers

Loyalty Points, What's the Point?

I recently had a discussion with my better half on how "Loyalty Points" are pointless these days. (Please excuse the pun!) I rather have a clutter free wallet than carry my Ikea or local hardware store loyalty card. Why accumulate points and work

Showrooming is Why the Retail Business needs Design Thinking

Customer or Consumer, Who are You really Designing for?

Loyalty Points, What's the Point?

Why Technology Alone Can’t Solve Problems: The Importance of Human-Centred Design

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