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April 29, 2009 In Design Leadership

Which Member of Your Design Team do You Represent?

Image Source: Michael Roller. Michael Roller has written a great post describing the 4 key members of a design team and the different roles they play. They are a little complicated at first glance, so I have

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March 5, 2009 In About Design Sojourn

How to Market your Blog like a Brand?

The very lovely Pat Law from Ogilvy's 360 Digital Influence Team, has invited me to share some of my thoughts on this theme. I will be thinking about what to present over the next few days, but at this time it looks like my

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Lens International Design Conference 2022 Keynote: Redesigning Design

I am honoured to be invited by Shih Chien University College of Design to give a keynote speech during their Lens International Design Conference 2022 on January 7th 2022.   In the conference The Lens, design is interpreted as a multi-perspective lens that transforms all elements

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Cartier is a French luxury goods conglomerate whic Cartier is a French luxury goods conglomerate which designs, manufactures, distributes, and sells jewellery and watches. In 2018, it is ranked by Forbes as the world’s 59th most valuable brand. Design Sojourn trained the Cartier team to become field researchers for a day, interviewing their customers to gather insights on their needs and motivations. From there the DS team facilitated a workshop to help Cartier rethink their brand so that it can remain relevant to Millennials. #cartier #servicedesign #thinkingprocess #designthinking
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