I don’t get why it’s called Service Design?
Especially when Service Design also considers products and systems in a 3-pronged holistic ecosystem? Or don’t they?
If so, why not call it Product design or System Design? Both disciplines do consider the other two.
So designers in Service Design are called Service Designers.
So do they provide design services, or they design services? Shall I get into what Product Designers or System Designers do?
Haha. We designers like to make our lives difficult, don’t we?
Brian is the Founder and Design Director at Design Sojourn, a Design Led Innovation Consultancy. He is a multi-award winning design leader, and specialises in strategic design and innovation programs that drive successful organisations. Brian’s 20-year career in design, driven through a deep understanding of human behavior, spans over multiple domains such as consumer electronics, government, healthcare, non-profit agencies, hospitality, F&B, retail, online solutions and best in class service experiences.