About Time Someone Redesigned the Plug!
As our evolving electronic equipment gets thinner and smaller, the biggest thing these days is the power brick and wall plug. This forgotten object lacked much attention until Min-Kyu Choi presented his redesign during his RCA graduate show.
The cleverly simple design folds beautifully into a 10mm thick object no thicker than a Macbook Air. Choi is quoted as saying “The MacBook Air is the world’s thinnest laptop ever. However, here in the UK, we still use the world’s biggest three-pin plug”.
While the flap looks a little flimsy and the 2-pin swivel weak, we can easily overlook these shortcomings when we consider the completeness of Choi’s design solution. Both the multi-plug adapter and USB charging slots are wonderful product extensions that complete his design story. Well done!