About Time Someone Redesigned the Plug!

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As our evolving electronic equipment gets thinner and smaller, the biggest thing these days is the power brick and wall plug. This forgotten object lacked much attention until Min-Kyu Choi presented his redesign during his RCA graduate show.
The cleverly simple design folds beautifully into a 10mm thick object no thicker than a Macbook Air. Choi is quoted as saying “The MacBook Air is the world’s thinnest laptop ever. However, here in the UK, we still use the world’s biggest three-pin plug”.
While the flap looks a little flimsy and the 2-pin swivel weak, we can easily overlook these shortcomings when we consider the completeness of Choi’s design solution. Both the multi-plug adapter and USB charging slots are wonderful product extensions that complete his design story. Well done!
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Via: Icon

9 Comments
  • Shang Lee

    December 11, 2009 at 6:24 pm Reply

    About time indeed!!

  • Phil Champ

    December 15, 2009 at 12:17 am Reply

    A Very nice concept! does it work fully? is it manufacturable? does it meet current electrical regulations in the UK? and finally where can I but them?
    Nice work

  • Joe H

    December 15, 2009 at 10:09 pm Reply

    Fantastic design, also looks aesethtically pleasing. Could be a big winner, I would buy one.

  • arun

    December 16, 2009 at 10:56 am Reply

    very cool…

  • ankit khare

    December 16, 2009 at 11:01 pm Reply

    Really a very good design n hope it functions well too.
    Would like to see if it can be made more compact further.

  • Duncan

    December 17, 2009 at 12:08 am Reply

    Very nice design. Simple and clear. Next project: redesigning the socket!

  • wendren

    December 17, 2009 at 12:08 am Reply

    Brilliant!

  • dadavfc

    July 7, 2017 at 1:59 am Reply

    Absolute amazing! Bravo!

  • guest

    September 27, 2017 at 11:49 am Reply

    Destined to fail.
    Plugs are designed the way they are for a reason. Ground is longer to make sure it connects first. Size, material wide, short, or cross, lugs prevent wrong volt /amp plugs fitting into wrong volt / amp receptacles….. For better worse the codes were written for and plugs designed for a reason…..

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