About Time Someone Redesigned the Plug!

As our evolving electronic equipment gets thinner and smaller, the biggest thing these days is the power brick and wall plug. This forgotten object lacked much attention until Min-Kyu Choi presented his redesign during his RCA graduate show.
The cleverly simple design folds beautifully into a 10mm thick object no thicker than a Macbook Air. Choi is quoted as saying “The MacBook Air is the world’s thinnest laptop ever. However, here in the UK, we still use the world’s biggest three-pin plug”.
While the flap looks a little flimsy and the 2-pin swivel weak, we can easily overlook these shortcomings when we consider the completeness of Choi’s design solution. Both the multi-plug adapter and USB charging slots are wonderful product extensions that complete his design story. Well done!
Via: Icon

  • guest

    September 27, 2017 at 11:49 am Reply

    Destined to fail.
    Plugs are designed the way they are for a reason. Ground is longer to make sure it connects first. Size, material wide, short, or cross, lugs prevent wrong volt /amp plugs fitting into wrong volt / amp receptacles….. For better worse the codes were written for and plugs designed for a reason…..

  • dadavfc

    July 7, 2017 at 1:59 am Reply

    Absolute amazing! Bravo!

  • wendren

    December 17, 2009 at 12:08 am Reply


  • Duncan

    December 17, 2009 at 12:08 am Reply

    Very nice design. Simple and clear. Next project: redesigning the socket!

  • ankit khare

    December 16, 2009 at 11:01 pm Reply

    Really a very good design n hope it functions well too.
    Would like to see if it can be made more compact further.

  • arun

    December 16, 2009 at 10:56 am Reply

    very cool…

  • Joe H

    December 15, 2009 at 10:09 pm Reply

    Fantastic design, also looks aesethtically pleasing. Could be a big winner, I would buy one.

  • Phil Champ

    December 15, 2009 at 12:17 am Reply

    A Very nice concept! does it work fully? is it manufacturable? does it meet current electrical regulations in the UK? and finally where can I but them?
    Nice work

  • Shang Lee

    December 11, 2009 at 6:24 pm Reply

    About time indeed!!

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