An Exercise Born Out of Frustration

First of all, I like to apologize for the lack of my usual “insanely useful” design articles lately. I have been in the last couple of months really busy resettling back in Singapore. Not only that, work has been really busy as we have kicked off a good year of product development. Lastly as the title of this post alludes to, I have been working on something that I would like to give back to the Design Industry that I love so much.

>Think>Draw>Make> (at was something that I have been thinking about for quite a bit. This was really born out of my frustration seeing designers both young and old:

  • Think & Draw but don’t Make
  • Draw & Make but don’t Think
  • Think & Make but don’t Draw

Perhaps it is about the failure of educators to teach design in such a manner, or maybe students just forget that 3D does not tell you everything. I don’t really know. However what I do know is this basic principle is vital for creating any form of good design as the reality is this process naturally weeds out the crap from good.
As a result I decided to create this Design Sojourn Mini-Site as a living reminder for everyone of this basic design process, and for the betterment of our Design Industry. A call for designers to be more self-critical and have “Zero Tolerance for Poor Design”.
No only that, as I am also a big fan of design visualizations, I have open this site Design Sojourn to anyone interested in submitting their interpretation of what their favorite design process is. It does not necessary have to be about Think/Draw/Make per say, but about what they think it could be. This then opens the many design processes to dialogs and debate. Hopefully we can all learn something from this. Regardless it would make a great repository of process visualizations for your next design presentation!
So I like to encourage all design sojourn readers, designers and non-designers, in fact anyone who uses design and creative principles at work to submit their version of their Design process. Not to worry, there will be full kudos to the designer, and the site will be 100% Ad free. It is a public service announcement after all.
Edit: For simplicity and ease of blog maintenance, Think>Draw>Make will not be updated anymore, and all future Design Process Visualizations will be updated here. The mini site will still run to pay homage to the cause!
If you are interested in submitting your interpretation, do email me a 550 x 450 pixel Jpeg to: dt [at]
I look forward to hearing from all of you soon! Please keep in touch.

  • Beach

    April 28, 2008 at 1:47 pm Reply


  • larry Rosenthal

    April 15, 2008 at 6:04 am Reply

    great intentions…. may i offer a thought?. Its semantics but words and what they now or will soon mean do have power, and i think it may present the thought diagram with a longer reach and life.
    THINK DRAW MAKE is very BAUHAUS;) — the birth of the Industrial Design core methodology and once- now fading i fear- the way Design was taught by many in the pre- branded age of digital design tools. Its how in was taught at Pratt ending in about 1985, but by then, most of its teachers were over 60;)and within a year or so all real educational authority for designers would sadly be given to Apple, Adobe, Alias-and a few more;)
    Whats replaced this old mantra in Design Education and even the profession is up for discussion and debate of it’s value. Let that be another thread… But perhaps the “Design is Dead” thread served part of that mission.
    Today, in the postmaterial age confronting design and with or without the influence of the branded design method, representations/ visualization have all been merged by the medium and tools now commonly used by designers….
    This may have more resonance in todays- tomorrows design lexicon.
    drawing/sculpting/hacking/simulating etc…… are all forms of modeling that allow space between THINKING and EDITING, and allow MAKING to support the USER/FEEDBACK node that truly is part of the process as well.
    think about it…—)

  • drew kora

    April 15, 2008 at 3:17 am Reply

    Sounds really interesting Brian. I’ve been thinking about this, too…frustrated abotu it, actually. Because I find myself in the same trap. For my side/personal projects, I’m constantly thinking and drawing, but not really getting to the making stage. At work, I’m so busy that I’m often Making, but rarely do I have the time to Think AND Draw…I have to choose one.
    But I’ve been thinking about my own creative process and how I can define and refine it and then raise my the quality AND productivity of my work, at home and on the job.
    Here’s to being super busy all the time at work and home and everywhere in between…Cheers.

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