Is Industrial Design Dead?
So csven and I were doing our usual “ping-pong” discussion on Twitter. This time we were talking about The Death of Industrial Design. Csven laments that there is a confusion on what an Industrial Designer does, as the world sees it as styling and making beautiful things. Basically it looks like we just do shallow stuff. (Check out the post for more background information.)
Perhaps in my view, has the definition of Industrial Design changed? Perhaps we should not be called Industrial Designers? If so what should we be called?
Here is our Twitter conversation:
designsojourn: LOL The Death of Industrial Design. (I’m not mocking here.)
csven: I still like “Product Designer”, “Product Engineer”, and “Product Stylist” (in comments of post)
designsojourn: I call myself a Design Producer. Don’t you think that is more apt? We can produce anything. Tangible and intangible!
csven: Confusing I think; “design” as a noun. To me it’s an activity.
csven: When I hand off a “design”, I’m really handing over a solution (drawing, 3D file, model). Product also tangible/intangible.
designsojourn: I’m looking at it as a means to an end. Solution is the end. Means? The process and as a producer we are masters of the process.
csven: so you “produce” a process (e.g. “walk producer”). Fine. But does that not further confuse the definition of “design”?
designsojourn: Perhaps. But it implies a means to an end. Design is less emphasized. Though I do use design strategy, thinking, n problem solving.
What do you guys think? Are we Producers of solutions, ideas and beautiful things? Should we call ourselves Design Producers, and are our roles just like the Producers in film and media?
Check out some of my other thoughts on this issue as well:
1) The future of the Industrial Design Discipline
2) Starck says Design is Dead, yet Again?