MacBook Air : Disgustingly Thin
Disgustingly thin images from apple.com
I hate to say it, but I think its time for me to cross over. Not because of its disgustingly thin form factor, but the way it is optimized for wireless network and the increased usability in its touch pad that is very similar to the gesture features found on the iPhone. This gestural control is going to be a trend setter.
With its relationships with Intel and other vendors, they have essentially managed to push the envelope of engineering and manufacturability, and thus able to deliver this thing beauty to all of us. It is interesting to hear that “challenge” their vendors to push the limits, something very rare in these days of outsourcing. This, I believe, is a strategy that other product development companies and component vendors can learn from to make better products.
Finally I have always believed that is all you need on a note book, screen, HDD and a damn good wireless connection for all your online needs. (I’ll keep my ugly pc for my 3D stuff!) Apple has shown that they understand this, and delivered a product (with all software included, iLife etc.) that is easy for converts to move over.
But there are a few downsides though. Firstly don’t get conned on all that marketing hype about the battery life. Less components means less battery consumption. Not only that, most of their environmental friendly aspects (recycled body, clean PCB etc.) already come standard in many other electronic products. Furthermore a smaller product also means smaller packaging, DUH! The reality though is a environmentally friendly packaging comes in the brown box with no external printing. However all in all, it comes together in a pretty good Eco package and a decent effort in responds to getting slammed by the Green groups recently.
If you have not already, check out its greatness at the official Apple Macbook Air website. Time to get your MBA?
Edit 3: Fantastic Macbook Air Parody!
Edit 2: If you are like me, are interested in Steve Job’s Keynote at MacWorld, but don’t have the 90mins it runs for? Check out Mahalo Daily’s 60 second edit! Everything important is in there. Via: Techcrunch
Edit 1: Additional information added.