August 14, 2018
In
Articles, Design Leadership, Design Process
2 Approaches to Design and 4 Rules for Understanding Humans
I get this all the time. Whenever we talk about Design Thinking's user-centered approach to finding opportunities and understanding your customer better, someone always reminds me that one of the worlds most successful company (in my humble opinion), Apple, does not do market or user research. Similarly,...
This makes an interesting case study on designing an effective environment for innovation. More details after the jump....
I was not going to blog about the big Apple vs. Samsung IP battle, as in my view IP and patent battles are only for organizations with deep pockets and that the money used to pay...
You would probably have caught wind of Sir Jony Ive's rare interview with the London Evening Standard by now. I was not planning to blog about this as I figured that this would just become...
In the last few months most of you would have read the endless press about Apple’s multiple lawsuits filed against their competitors claiming that they are stealing their intellectual property. Not only that, countless of...
I'm not sure why. And I don't even own an iPad! Perhaps it is the first time that an accessory did not just extend the usability of a product, but instead, changed its archetype....
My good friend Marcus, design entrepreneur and founder of 
My decision to buy a new 13" MacBook Air (2010) was quite an arduous one. I went through rounds of intensive research before I decided to take the plunge....