Moleskine Thinks Outside of the Box and Moves into Non-Paper Products

Moleskine Clip Pen Holder, Slip-on Grips

We love watching our competitors and admiring what they do and how they do it. This keeps us humble, on out toes, and constantly pushing ourselves to do our very best. Moleskine, one of Spaces for Ideas’ admired competitors, has recently launched 3 collections of non-paper products that celebrate the nomadic aspects of their brand and iconic notebooks.

New Collections Travelling

Designed by Giulio Lacchetti, the 3 collections (writing, traveling and reading) take visual cues or design languages from the classic Moleskine notebook and applies them on to bags, pencils, pens, reading glasses, computer cases, a rechargeable reading light and an e-reader stand.

Moleskine Pencils, Roller Pens, Slip-on grips
The Writing Collection
Moleskine Travelling Collection
The Traveling Collection
Moleskine Booklight
The Reading Collection

Furthermore, in addition to the 3 collections, there is a range of small accessories such as clips and holders that pull these non-paper products back into their paper cousins’ hold and tie everything together into a nice workable package.

Moleskine Roller Pen, Metal Roller Pen
Laptop Case
Moleskine Storage Panel

Leveraging off the success of their iPhone/iPad cases, these collections signal quite a significant change in business direction as Moleskine has finally broken out of the box by seriously expanding their product range into non-paper products. If we consider how they are marketing their collections, they do seem to be logical range extensions. However there are still financial risks, and only time or the market will tell how well they will perform. Regardless, it is very exciting to see the strategies that Moleskine is employing to keep their brand and product range alive in a very competitive market.
Check out the rest of the images, as well as some cool concept sketches, at the official Moleskine Flickr account.

2 Comments
  • Tyler

    April 28, 2011 at 3:12 am Reply

    + the Moleskine IOS app. Based on my affection/addiction created by their excellent paper products, I fully intend to give the app a trial.

  • Brian

    April 28, 2011 at 10:22 pm Reply

    @Tyler: Yep that app is pretty slick as well. I find that it manages to create its own voice in a saturated market of iPhone/iPad Note apps. That is if you can ignore the blatant self-promotion parts. 😉

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