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April 12, 2013 In Design Leadership

Why Nobody can Copy Apple

Well...

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April 4, 2011 In Design Leadership

Build Ecosystems not Products

It is commonly known that Apple does not use user-centered research to help the Business determine what they should create or do next. They go one better. They build "playing fields" wide enough for people to do as they please.

Apple has recognized what...

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July 22, 2010 In Design Leadership

Designing Experiences Require a 360 Degree Process

So here I am in Hong Kong, sitting in my bath robe, and stuck indoors because of Typhoon Chanthu. As a result, I got an opportunity to reflect on my stay here at the Hyatt at Sha Tin. It was quite comfortable and...

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June 17, 2010 In Industrial Design

IDEO and Steelcase Unveils Schooldesk of the Future

Steelcase, together with IDEO, has launched the Node Chair, an awesome seating solution that either solves or fulfills a number of needs found in a common school environment. ...

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May 4, 2010 In Design Leadership, Industrial Design

Microsoft Kin is User Centered Innovation at its Best

I’m sure most of you have heard of the Microsoft Kin by now. Furthermore you would probably have moaned about how this product lacked innovation and how it was a failure in strategy to...

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April 7, 2010 In Design Leadership

User Centered Innovation is not going make us Sustainable

As Roberto points out, this is because people, are not sustainable in their DNA make up, especially when the harsh reality of the world (budgets, health, wellness etc.) gets in the way. This is also probably because it is human nature for people to...

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March 16, 2010 In Design Leadership

Innovation is Getting Out From Under a Street Lamp

Post-it Jaguar by Scott Ableman Legendary 3M inventor of the Post-it Note, Art Fry, shares his words of wisdom on innovation, creativity and getting disruptive products into the market. A wonderful read for all innovators, designers and entrepreneurs.

Q – Fact...

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February 5, 2010 In Design Leadership

User Centered Innovation is Dead

With a cheeky little link to Tom Kelly's The Art of Innovation, Roberto Verganti (author of Design Driven Innovation) suggests in not so many words that User Centered Innovation, IDEO's claim to fame, is dead. ...

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About Design Sojourn

We are Hiring Experience Designers and Design Thinkers (2021)

Design Sojourn is a proven Design Led Innovation Consultancy passionate in radically transforming lives.  We are growing our team in 2021!…

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designsojournDesign Sojourn@designsojourn·
January 11, 2021

Further enabling the team to #wfh #remoteworking #remotework #workanywhere with the new Mac Air M1s. Delayed due to Christmas, better late than never. @ Workcentral Singapore https://t.co/8eJaO1Pqi9

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