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April 28, 2010 In About Design Sojourn, Design Leadership

Time for Designers to get Back to Basics!

Tools for Sketching Image by Plindberg I would like to take a moment from my daily grind to share something that I have been considering for a long time now. I seem to be doing a lot of that lately eh? Fellow designers,...

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December 9, 2008 In Designing Designers

Are you Reading, Thinking or Doing?

We can’t get good at something solely by reading about it. And we’ll never make giant leaps in any endeavor by treating it like a snack food that we munch on whenever we’re getting bored. You get good at something by doing it repeatedly. And...

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Design Process

The Design Thinking Process Paradox

Designers or Design Thinkers often like to think that they require a certain level of “freedom” to allow their creativity…

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designsojournDesign Sojourn@designsojourn·
November 28, 2019

What about: Spend some time with your potential customers to understand what really makes them tick?

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