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December 18, 2008 In Design Leadership, Designing Designers

Researching Products should be for Foresight not Hindsight

I was doing my usual weekly “talk back” engagement session by answering my reader’s comments and questions when I stumbled over this. One of Design Sojourn's readers left a question in the “comments” section of my design article "25 Bad Habits of Industrial Designers"....

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designsojournDesign Sojourn@designsojourn·
November 28, 2019

What about: Spend some time with your potential customers to understand what really makes them tick?

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