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May 3, 2012 In Articles

When Designing Experiences for Humans, Consider Common Psychological Behaviors

Often designers design stuff (products/services/interfaces etc.): to fit user personas, to solve problems, to make it beautiful etc. but don't often consider the how it psychologically interfaces with the user. Such user experience design draws heavily from human psychological behaviors that are a result...

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November 1, 2011 In Industrial Design

Apple's Inconsistent Aesthetic

James Higgs writes an interesting article about the inconsistencies of Apple's aesthetic. In one corner you have Apple's sublime and minimal industrial design where every corner or radii has been considered.

These devices have become increasingly simple and pared down, even as the power contained...

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November 17, 2010 In Design Leadership

Design is Ignoring Things that Do NOT Matter

Dmitry Fadeyev on Google's decision to remove the “http://” portion of the URL in Chrome’s address bar. But see, this is one of those things that just doesn’t matter. Design isn’t about cutting waste—that’s too easy. Waste is something that has no value, so identifying and...

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November 16, 2010 In Design Process

The Undesigned Web is Design

Dylan Tweney, a senior editor at Wired.com, wrote on The Atlantic:

...

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October 16, 2009 In Industrial Design

Sleek Multi-Touch Interface gets Your Hands out of the Way!

The problem with a touch screen interface is that your finger tends to block the GUI (graphic user interface) object you are engaging. On small screens with just a single finger (or digit) it is not that big of a deal. However on...

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July 17, 2009 In Design Process

Steps to Creating an Engaging Product Experience

Steps to Creating an Engaging Product Experience Click here for a bigger picture! This little chart was inspired by my Interaction Design colleagues. If you come from...

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Design Process

The Design Thinking Process Paradox

Designers or Design Thinkers often like to think that they require a certain level of “freedom” to allow their creativity…

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designsojournDesign Sojourn@designsojourn·
November 28, 2019

What about: Spend some time with your potential customers to understand what really makes them tick?

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