I'm sure we are all familiar with customer journey maps or experience maps. It is a great tool to visually map out the different touch-points a customer experiences when he engages a service or product. The main premise of an experience
Adaptive Path has designed a nice little mini-site to share and showcase their guide to Experience Mapping. Very generous of them and too good not to
Journey map by Evan Litvak. A fresh look at a visualization of a circular repeated journey.
Kim Cullen, from Adaptive Path, recently shares their process in teaching Journey Maps at Workshops. Their process was adapted from Jamin Hegman and Jared
Image: not a sunrise (ミウラ折り 3) by Dan Rosen
The problem with maps is that the moment you unfold them, it becomes a complete nightmare to fold them back into their original compact form. Ergonomically this is