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April 19, 2012 In Designing Designers

The Journey to Becoming a Designer is Never Easy

Design Juices recently published an interview with Michael DiTullo, a designer I greatly respect, where he shares his insights and challenges he faced to get to where he is today, namely a Creative Director at Frog. (Actually it seems he is now the Chief...

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September 30, 2009 In Design Leadership

The Design Strategy Market Index

Design-Strategy-Market-Index The last time we spoke about Design and the stock market in my post titled: Looks like Innovation moves Markets, not Design, I had a great response from Design Sojourn's awesome readers. So I think this...

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November 25, 2008 In Design Leadership

Can you Measure the Success of your Designs or Ideas?

Edit 1: Originally published 08 June, 2006. Edited and updated. Can you actually quantify something so subjective and intangible as a design or an Idea? Can it then be used as a foundation to tell you if its a good design/idea or not? As someone who...

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Design Process

The Design Thinking Process Paradox

Designers or Design Thinkers often like to think that they require a certain level of “freedom” to allow their creativity…

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designsojournDesign Sojourn@designsojourn·
November 28, 2019

What about: Spend some time with your potential customers to understand what really makes them tick?

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