These Designers Have a Hard Time!


It is interesting how these two different products are packaged in such similar form factors. The only differentiating factor seems to be the graphics. Right?
Some things to think about…
1) Why does the package on the left cost $80 and the one on the right $12?
2) Why do we implicitly know that the thing inside is circular?
3) Do you know how much each product package really costs to make?
4) How much to you think Branding plays a part in the cost?
5) Do you think the placement of the wordings are intentional? What about the fact that Tiger and Steve seem to be in almost the same place?
Tough job eh? Respect.

1 Comment
  • JIm Rait

    October 5, 2008 at 8:49 pm Reply

    1)One is a game you play many times and the other is something you watch a few times
    2) we associate form and function by being educated over time, if we go back to the introduction of DVD’s people were not sure why their CD’s were appearing in odd packaging; not to mention why they didn’t work in their CD players… I wondered!
    3) As a consumer I am interested in the value I get for the price I pay not the production cost
    4) branding will play a part but we need to compare Wii games and DVD films separately to understand what is going on
    5) the label graphics are all about getting attention on the shelf; or on screen. An analogy is to compare the Google and Yahoo opening screen graphics for content.
    Product packaging is all about
    spotting the pack
    answering “What is it?”
    and “why should I care about it?”
    does it persuade me to spend time looking at is?
    Is it what I am looking for?
    6) Modularity is good for efficiency of production and distribution, storage and display both in-store and at home.
    Think what happened when they invented the shipping container.
    These product may have been made in same factory so changing the outer would incur large on-costs.
    7) Packaging is a specialist profession.. and is not easy as we have to reconcile Design for consumer (and channels of distribution); Design for sustainability (business and environmental); Design for production (technology choice and delivery); Design for competitiveness (branding and competitors)… Designing4excellence in fact

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