Designing for the New Economy
Wouter Scheublin, in cooperation with the Dutch research institute TNO, designed this wonderfully minimal pull back car made through 3D printing.
Wouter leveraged on some of the strengths and advantages of the 3D printing process, in this case laser sintering, to design the car and the pull back mechanism all in one go,
Every part, including the gears, axles, wheels and pull back spring all come out from the printer as a complete assembly. The only assembly required is the 4 rubber bands tires and perhaps packaging.
I applaud Wouter’s amazing experimentation and sublime Industrial Design. This product really got me excited. However I was quite surprised to note that this car is on sale on his website at Euros €180, and obviously made to order.
I wonder if a designer is experimenting in such advanced manufacturing processes should he not also experiment with an advanced business model as well? Why not sell the 3D file at perhaps €10-20 and possibly make a whole lot more money, and at the same time save on shipping costs and effort?
With 3D Printing cafes exploding all around us, I think selling the 3D file of your design is the way of the future.
Brian is the Founder and Design Director at Design Sojourn, a Design Led Innovation Consultancy. He is a multi-award winning design leader, and specialises in strategic design and innovation programs that drive successful organisations. Brian’s 20-year career in design, driven through a deep understanding of human behavior, spans over multiple domains such as consumer electronics, government, healthcare, non-profit agencies, hospitality, F&B, retail, online solutions and best in class service experiences.