Creativity is about Self-Confidence
Heidi Grant Halvorson shares on Behance’s 99U that being in a position of power will allow you to be more creative.
Being in a position of power certainly changes you – not necessarily in an evil way, but research shows there is a definite shift in how you perceive the world around you when you’re the one in the driver’s seat. You think in a more abstract, big-picture way. You become more optimistic, more comfortable with risk, and more open to new possibilities.
In fact, a series of studies by psychologists Cameron Anderson and Adam Galinsky showed that when people felt powerful, they preferred riskier business plans with bigger potential rewards to more conservative plans, divulged more information, were more trusting during negotiations, chose to “hit” more often during a game of blackjack, and were even more likely to engage in unprotected sex during a one-night stand.
It sounds like being powerful equals to more creativity, and if you read further on in the article, it says that being powerful but feeling powerless reduces creativity.
To a certain extent you can equate creativity with risk-taking behaviour, but not always so. I know of design entrepreneurs who produce very creative work, but are very conservative business people. Furthermore, being in a position of power does not mean that you have to be a CEO or a head of an Agency (as suggested in the article), it could also be a small player with a unique selling proposition, skill, or design strength.
Therefore a more accurate description in this article should be: by being in position of power, you achieve a higher level of self-confidence that becomes a strong driver for creativity.