Korean Supermarket Chain uses Design Thinking in Bid to be No 1


Check out this really cool video about Supermarket chain Tesco’s Korean arm, Homeplus, and its bid to become the Number 1 supermarket chain in Korea.
While the video does not overtly champion Design Thinking, you can see how it captures the spirit of the methodology where Homeplus seeks to first better understand the needs and motivations of their users, and then crafts an innovative service solution that is meaningful to them. The best design solutions are a win-win for all parties, the stakeholders and the consumers.
Oh, just ignore the title of this video, it was obviously written by someone disillusioned with Marketing.

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