Limitless Design is Not so Interesting


What a nice way to look at design constraints. The best designers like VW’s head of design Klaus Bischoff (whom I have quoted below), learn to work with constraints and even excel with them.

Are there any restrictions you face when executing design?
From my point of view, limitless design is not so interesting. The game starts when you have limits – when you decide with the engineers and the production guys to achieve a new level. When you can do whatever you want, I don’t know, it could be nice, but I’ve never experienced it.

If you think about it, design does become boring not to mention more difficult, when there is very little constraints. As they say: “nothing beats the freedom of a tight brief”. The last time we had a very open design brief, we ended up creating a layer of rational as well as setting the boundaries. This is so that at the end of the day, reviewing our design work does not become a beauty contest littered with personal and biased views.
This is designing in the real world and the biggest difference between a school and a professional environment. We are designers after all, so lets get creative and find a way around your next roadblock?
Quote from an interview conducted by the Today Newspaper.

4 Comments
  • Simon

    April 11, 2011 at 10:59 pm Reply

    Necessity is the mother of invention. Quite true for design: the market/manufacturing reality rules in the end.

  • André

    April 12, 2011 at 6:10 am Reply

    Design without constraints isn’t the same as art? Pretty, not very useful in the day-to-day life. Shouldn’t design, by it’s very definition, solve a problem? The problem to solve is in itself a constraint…

  • Fiona

    April 12, 2011 at 7:32 pm Reply

    It’s constraints that pushes us to design out of the box, to innovate with the little that we have.
    No constraints = No innovation.

  • Brian

    April 28, 2011 at 10:27 pm Reply

    @Andre: I believe the issue comes when designers complaint that they are not given enough “freedom”!

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