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August 14, 2018 In Articles, Design Leadership, Design Process

2 Approaches to Design and 4 Rules for Understanding Humans

I get this all the time. Whenever we talk about Design Thinking's user-centered approach to finding opportunities and understanding your customer better, someone always reminds me that one of the worlds most successful company (in my humble opinion), Apple, does not do market or user research. Similarly,...

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August 7, 2018 In Design Leadership

Zero to One: Find a Niche and Own it!

I really like Zero to One by Peter Thiel.  So much so, that I'm slowly reading it chapter by chapter to internalize the information. If you are interested in how game-changing strategies behind new products and services are conceptualized, this book is for you.  I particularly like his...

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October 30, 2015 In Articles

(Re)building Trust in the Healthcare System

Earlier this month, it was reported that 22 patients in a renal ward of the Singapore General Hospital (SGH) have been infected with the deadly hepatitis C virus. 4 have since died. The current prognosis is that it was likely due to cross-contamination...

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August 3, 2015 In Design Leadership

Is this the End of Windows?

Great article by Benedict Evans who shares a lot of good information on why Microsoft is going to die. The apps that people want on smartphones are not being written for desktop Windows anyway. Uber doesn't have a desktop Windows app, and neither does Instacart, Pinterest...

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May 27, 2015 In Design Process

Adopting the Simulation Mindset in Design

One of the key activities in Design Thinking is doing design. Hence the irony that Design Thinking actually involves design doing. Not exactly in what designers do, but brainstorming solutions, prototyping them, learning and validating, iterating and improving. Rinse and repeat. I like...

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April 4, 2015 In Articles

12 Thoughts on Implementing Design Thinking in Your Organization

A few simple observations on how you can implement Design Thinking in your or any organization large or tiny. These observations have been validated time and time again during my continual involvement with this activity. ...

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May 16, 2014 In About Design Sojourn, Design Leadership, Design Process, Industrial Design

Next to the Skin Technology Showcase: The Process



As you may know from our last post, we worked with ETPL (the technology transfer arm of the Agency for Science, Technology and Research in Singapore) to develop 10 wearable prototypes for the Next to the Skin Technology Showcase. What was notable...

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October 9, 2013 In About Design Sojourn

Design Sojourn Consulting: 3 Years On

whereto It was just like last year. Sept 27, 2013 came and went while we were knee deep in a room littered with post-it pads of ideas. So much so, that we almost forgot that it's...

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August 28, 2013 In Articles

Get your Elevator Pitch right for your Design Strategy to Work

In a rare interview with Fastcompany, CEO Dietrich Mateschitz shares his thoughts about what Red Bull is all about.

What Red Bull stands for is that it “gives you wings…,” which means that it provides skills, abilities, power etc. to achieve whatever you want to. It...

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April 13, 2013 In Design Leadership

Silent Design is Design without Designers

silent-design I so love this term. Apparently it was created by Peter Gorb and Angela Dumas for a London Business School paper:

“A great deal of design activity goes on in organizations which is not called design. It is carried...

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April 2, 2013 In Design Leadership

Design is the Spirit of Things

start-up-singapore-design-sojourn Image by Start-Up@Singapore. A few weekends ago, I gave seminar on Design Thinking to a number of entrepreneurs at the Start-up@Singapore competition. It was to help them acquire the skills as well as prepare their Start-up...

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March 7, 2013 In Design Leadership

Orthodoxies in the Hotel Industry

This is interesting. On the 5th of March, Marriott International launched their Moxy brand of hotels at the Berlin International Hotel Investment Forum (IHIF). It is their first entry into the economy (read budget) 3 start hospitality segment that will span 150 Hotels in 10...

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February 27, 2013 In Design Leadership

Counter-Intuitive Rules of Design

Kontra over at counternotions writes:

There are many counterintuitive ‘rules’ in product design, these two are among the most intractable: • The more successful a product, the harder it’s to upgrade. • The more users say they want a product update, the more they complain when the change...

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November 15, 2012 In Articles

This is NOT the End of Apple

rotting study 2 Since the recent keynote by Tim Cook (October 2012), there has been a media furor on how it is going to be the end of Apple, or that Apple after Jobs...

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September 14, 2012 In Articles

Apple vs. Samsung: A sign that the Dynamics of the Consumer Electronics Industry is Changing

I was not going to blog about the big Apple vs. Samsung IP battle, as in my view IP and patent battles are only for organizations with deep pockets and that the money used to pay...

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August 7, 2012 In Articles, Entrepreneurship

7 Things Small Businesses can Learn from the Sparrow Sellout

People loved Sparrow, a clean and simple Gmail client for the Mac and iOS. But nobody knew by how much until they sold-out. The internet was just a buzz with unhappy people, myself included. ...

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April 10, 2012 In Design Leadership, Entrepreneurship

Businesses should Tell a Story and Plant Many Seeds

Guy Kawasaki, at a Entrepreneurial Thought Leaders Lecture Series at Stamford, shares insights on why start-up businesses should tell a story and plant many seeds. I believe that any company (not just start-ups) interested in getting their...

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April 2, 2012 In Design Leadership

Go Ahead, Design the New Business

Oh how did I miss this? The Design the New Business documentary, aired first in Asia at the recent Design Film Festival 2011, is now available online and shamelessly embedded here. ...

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March 27, 2012 In Design Process

The Inverted Bike Shop

It's funny. As a kid I loved riding bikes. What I loved even more was tinkering with them. I had this classic Chopper (you know, with that smaller front wheel?) that I hacked...

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February 3, 2012 In Articles

SOPA and PIPA from the Eyes of Design

As the wave of SOPA and PIPA protests die down, it’s time to take stock of the implications such legislatures can have on the design community. Please do take my thoughts with a pinch of...

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About Design Sojourn

We are Hiring Experience Designers and Design Thinkers (2021)

Design Sojourn is a proven Design Led Innovation Consultancy passionate in radically transforming lives.  We are growing our team in 2021!…

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designsojournDesign Sojourn@designsojourn·
January 11, 2021

Further enabling the team to #wfh #remoteworking #remotework #workanywhere with the new Mac Air M1s. Delayed due to Christmas, better late than never. @ Workcentral Singapore https://t.co/8eJaO1Pqi9

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