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Are Concept Products a Lie?

You can find a boat load of Concept Products everywhere on the Internet these days. Every second news article seems to be a new concept mobile phone, PC or even a car. But are we fooling ourselves with Concept Products and patting our

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Experience a Brand for Real

Many brands are seeing the light. From Nokia, Apple, Levis, Nike, Nintendo, to Bose, Samsung and Sony, companies today understand the power of branding and know that to allow consumer to fully experience their brand they must create an environment where the consumer is surrounded by

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Designers must Develop Critical Insight

Image source: Insight One of the key factors I noticed in any successful product and/or design, was that the product's designer had some kind of critical insight. It is this "ah-hah!", this "Wow!", this "Eureka" moment that can turn any design into a great one. It

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A Vision of the Future: Outlaw Planet

I have recently signed up for The Superstruct Game, which is the world's first massively multiplayer forecasting game. Join up to help forecast the future in 2019, and solve the problems we may face. Here is one of them: OUTLAW PLANET In 2019, the mobile

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10 Tips for Guaranteed Concept Development Success

Sketch by Michael Bretherton The concept development phase can be one of the best or most frustrating times a designer can experience during the design process. Furthermore managing the concept development work from both from an Art directors or designer's view point can also be

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You Too, can Design a Better Mouse!

The Business Week design innovation section is fast becoming one of my favourite reads (Just ignore the blogs!). Recently they featured the strategic redesign of a computer mouse for Kensington Technology Group. More on my thoughts after the jump. Focus on Emotion Having product designers

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Concept Design Equipment Shoot-out: Part 5

Alright here we are in the final installment of this series. It was such a beast to write but I hope the write up is really useful for all of you who are interested to get into digital concept development. Before we go on do

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Concept Design Equipment Shoot-out: Part 4

Welcome to the fourth installation of the Concept Equipment Shoot-out between the Sketchbook, Drawing Table and Tablet PC! I do apologise as it's been almost 1.5 months since Part 3, but I needed some time to really get into all the equipment to give

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