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October 11, 2010 In Designing Designers

Get 30% off SketchBook Pro for your Mac or PC!

The kind folks of Autodesk heard that I loved SketchBook Pro so much that they extended their Comic-Con only 30% discount to all Design Sojourn readers! I'm sure many of you know what SketchBook Pro is all...

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February 13, 2010 In Design Leadership

iPad a Stroke of Genius or Just a Stroke?

Unless you have been living under a rock recently, I’m sure you would have heard of the Apple iPad. Pretty much everyone has. So much so that there has been a lot said about...

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February 6, 2010 In Industrial Design

Before the iPad and Newton there was Another Apple Tablet

To celebrate the launch of the iPad, the team at Frog design went to their design archives and dug out a tablet PC concept that frog founder Hartmut Esslingner developed for Apple in 1983. Looking...

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October 22, 2009 In Design Leadership

The Golden Age of Design has Come!

While all the fan boys were getting Macgasms over the new 27" iMac or the Macbook with the sausage shaped profile, I was interested in only one thing: Apple's financial results. I tweeted my response on my twitter stream. Here's a screen-shot.

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September 15, 2009 In Design Leadership, Industrial Design

Why there will be no Apple Mac Tablet

ipod-touch-apple-store iPod Touch marketed and positioned as a Pocket Computer I’m a firm believer that a good design strategy expresses the a product’s marketing concept, or great marketing should be a reflection of a design’s intent. They...

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Design Process

The Design Thinking Process Paradox

Designers or Design Thinkers often like to think that they require a certain level of “freedom” to allow their creativity…

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designsojournDesign Sojourn@designsojourn·
November 28, 2019

What about: Spend some time with your potential customers to understand what really makes them tick?

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