Why there will be no Apple Mac Tablet

iPod Touch marketed and positioned as a Pocket Computer
I’m a firm believer that a good design strategy expresses the a product’s marketing concept, or great marketing should be a reflection of a design’s intent. They are quite interrelated, especially if a design or marketing strategy is consumer focused.
Thus if you look at the iPod Touch’s marketing tagline, you can safely say, intentional or not, that Apple embraces the fact that their iPod Touch is a Pocket Computer. In a way it could also be seen as retro fitting as the iPod Touch struggled to find its place between an iPhone and an iPod. To round it up its benefits Apple has position the Touch as also a iPod and a entertainment (gaming) system. Regardless, it is clear that the iPod Touch is not an iPhone minus. Interestingly enough, the iPhone has been position with as phone, iPod and an internet device.
So do you think there will be a Mac Tablet?
There could be one, but I doubt so. Based on conventional thinking, a Mac tablet would fall in between a Macbook Air/Pro and the iPod Touch. It does not seem to be a logical product. I either want quick access to information via iPhone/iPod Touch or something more substantial on a Macbook with a bigger screen and keyboard. The Mac tablet will then likely just be a Macbook minus and struggle to find its place.
Let’s see how Apple goes, I could be wrong as knowing Apple their thinking is far from conventional.

  • visibleotters

    December 22, 2018 at 7:40 am Reply

    I don’t know I think they might do it.

  • Warren

    January 27, 2010 at 11:17 am Reply

    Chance upon ur blog, I’m sorry I think your deduction lacks logic. Isn’t an iPod touch in between iPod and iPhone? So why can’t there be an apple tablet? Anyway you will know that you are wrong soon i guess. Anyway yup apple’s decision ain’t led by conventional “wisdoms” ; it’s decided by wisdom itself!

  • js

    September 30, 2009 at 2:33 pm Reply

    Hi DT, sorry about that. It became a deadlink. I think the guys over there decided to take it down for some reason.

  • DT

    September 28, 2009 at 10:19 pm Reply

    Hey JS, Its a dead link. Could you repost the right one?
    Hi Saikat, Thanks for your comment. I agree, Apple has a good track record in creating a product proposition that will defy expectations! However Apple has brought duds into the markets before. Proof is in the pudding and I will be interested to see if it comes out or not.

  • Saikat

    September 21, 2009 at 6:16 pm Reply

    There have been a lot of rumor about the Mac Tablet and so many people have been talking about it that it’s ‘almost certain’ that Apple would eventually roll it out!
    All the while I have been wondering how is the ‘Apple tablet’ going to be different from the iPhone or iPod Touch. It could have a more fledged touch oriented OS or something but what difference does it really make? Where would it fit between the already internet enabled iPhone/iPod Touch and the Macbook Air and the small Macbooks? who is going to be the potential user for that kind of product?
    But Apple is known to break all convention and create something totally out of the box and be (very) successful! it would be really interesting to see if Apple really brings the Mac tablet or not. And if they do, how do they do it.

  • js

    September 21, 2009 at 10:22 am Reply

    i saw some photos here: (dead link removed)
    could be the OS for this mystry new i-something-Touch.

  • Ahmad Alfy

    September 16, 2009 at 7:49 pm Reply

    Apple already re-invented Tables PC when they created iPhone and iPod touch!

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