Why there will be no Apple Mac Tablet
iPod Touch marketed and positioned as a Pocket Computer
I’m a firm believer that a good design strategy expresses the a product’s marketing concept, or great marketing should be a reflection of a design’s intent. They are quite interrelated, especially if a design or marketing strategy is consumer focused.
Thus if you look at the iPod Touch’s marketing tagline, you can safely say, intentional or not, that Apple embraces the fact that their iPod Touch is a Pocket Computer. In a way it could also be seen as retro fitting as the iPod Touch struggled to find its place between an iPhone and an iPod. To round it up its benefits Apple has position the Touch as also a iPod and a entertainment (gaming) system. Regardless, it is clear that the iPod Touch is not an iPhone minus. Interestingly enough, the iPhone has been position with as phone, iPod and an internet device.
So do you think there will be a Mac Tablet?
There could be one, but I doubt so. Based on conventional thinking, a Mac tablet would fall in between a Macbook Air/Pro and the iPod Touch. It does not seem to be a logical product. I either want quick access to information via iPhone/iPod Touch or something more substantial on a Macbook with a bigger screen and keyboard. The Mac tablet will then likely just be a Macbook minus and struggle to find its place.
Let’s see how Apple goes, I could be wrong as knowing Apple their thinking is far from conventional.