Getting Inside Design Strategies with Hartmut Esslinger
Guy Kawasaki, in his usual 10 point interview format, talks with Hartmut Esslinger founder of frog design and someone BusinessWeek calls “the most influential American industrial designer since the 1930s”.
In the interview, Hartmut shares his thoughts on Steve Jobs’ brain, “Why big companies create crappy products?”, and his Top 10 best and worst products of all time.
It is a great interview and a primer for Hartmut’s new book: A Fine Line: How Design Strategies Are Shaping the Future of Business. (Out in June) I am looking forward to the book and will do a review as soon as I can get my hands on one!
Interestingly in question #9 of the interview, we get to hear, from the “horse’s mouth”, why there was a limited success with the $100 Laptop Project. This pretty much echos my views I have shared in the past.
Do check out the full interview transcript here.