Go Ahead, Design the New Business

Oh how did I miss this?
The Design the New Business documentary, aired first in Asia at the recent Design Film Festival 2011, is now available online and shamelessly embedded here.
From the Design Thinking brain of Erik Roscam Abbing, Director and founder of Zilver Innovation, this wonderful short film talks about the trial and tribulations designers and business people go through when “…working together in new ways to solve the wicked problems facing business today.” Includes tons of great hints on how they can work better together too!
Check it out now and also do visit the official film site at Design the New Business.
If you can’t see the embedded video, you can check it out at Design Sojourn.

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