Michael Bierut's 5 Secrets of Design
Michael Bierut of Pentagram and Design Observer fame, has shared some of his words of wisdom collected through his years as a designer. He digs through his 86 notebooks filled with his design work, and distills his thoughts down to 5 awesome design secrets.
If you don’t have the time to watch the 19 minute video, check out Michael’s 5 secrets which I have reproduced below.
1) Listen first, then design
2) Don’t avoid the obvious
3) The problem contains the solution
4) Indulge your obsessions
5) Love is the answer
What I also found particularly interesting was how Michael started his talk by claiming that he is not creative at all. (Shock, horror!) He then goes on to describe himself more like a “doctor” waiting for “patients” to come to him with design problems to solve. This echos my believe that design or creativity cannot exist in a vacuum.
Via: Behance’s 99% Conference
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November 6, 2009 at 9:05 pm[…] Michael Bierut’s 5 Secrets of Design | Design Sojourn […]
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November 9, 2009 at 8:09 am[…] little insight into Michael Bierut’s character and sense of humour. Link here Older post about […]
VizThink Blog » Blog Archive » Michael Bierut: 5 Design Secrets from 86 Notebooks
November 16, 2009 at 10:30 pm[…] DesignSojourn.com I came across this great video of Michael Bierut, partner at Pentagram and co-founder of […]
Laurie K
April 18, 2010 at 8:31 amThis was a great video, thanks for sharing!
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May 26, 2010 at 7:59 pm[…] Michael Bieruts 5 Secret’s of Design, design sojourn […]