Resonance, A Film about Design Strategy

Resonance from Continuum on Vimeo.

Check out this really slick film about design strategists, the methodology or tools they use, and how they identify the right ideas to go with.

I can identify with this, as I always say it’s not “what can we make?”, but “what is the right thing to make?”.

This film was produced by the global innovation consultancy Continuum to share its strategic design process with the world.

Nice work guys and thanks for sharing. Enjoy!