This has really been a long time coming, but I never really had the time to get down to doing it. Now at home and nursing the flu, I have decided to spend a little time putting the finishing touches on my new Design
I recently had a discussion with my better half on how "Loyalty Points" are pointless these days. (Please excuse the pun!) I rather have a clutter free wallet than carry my Ikea or local hardware store loyalty card. Why accumulate points and work
In a blink of an eye, a potential buyer would have entered a store, quickly scan the different products on the shelf and then make a decision to engage with a particular product. All this happens in just 3-5 seconds! A product’s external housing is one of
Or: How to build your personal brand by blogging?
Apple customarily comes late to the game, sitting and watching and then releasing its own, usually better, take on the current offerings. If Apple went to a party, it would turn up last and leave with the hottest girl there.
Via: Anders Ramsay.com via <a
It's about time, the (M)Ad Men figured that out. Well they sort of did before and there always been Industrial Designers in advertising and branding. But much of the focus then was on packaging design, and Industrial Design was often seen as nothing
I am a strong believer in self-branding. This website and everything online that I participate in should be a measured expression of what the Design Sojourn brand should be. So it was nice to stumble onto Mel's blog and his research on
Wallpaper Magazine has done a nice write up on the history of the Singapore Girl and her fashionable Sarong Kebaya uniforms. A true design classic that embodies all aspects of the Singapore Airlines brand, in fact, I would go as far as to
Something I love to do is receive emails suggestions or get feedback from all my readers on how I can better tailor your experience when you visit Design Sojourn. However what I have not done is actually turn it into a formal exercise to
Fitting that this should go to long time reader and fellow designer Drew Kora, for his comment left on this post. Wow time really flies when you are having fun! Thanks Drew for all the great feedback and please keep do keep in
Always ever eager to improve your "surfing experience" here at Design Sojourn, I have been tweaking around with the coding of my website. It's not final but I'm experimenting on different "ingredients" to see if it works for you and me. 1) I've decided to
A design and branding case study on 2 of the more prominent Singaporean consumer brands Creative and OSIM. We track their success, as well as comment on what they can do to overcome their current struggles in this very fast pace and fickle consumer
Know thy enemy and know thyself, find naught in fear for 100 battles. Know thyself but not thy enemy, find level of loss and victory. Know thy enemy but not thyself, wallow in defeat every time. ~ Sun Tzu Well in our case it's not really